In today's digital era, the market is saturated with numerous local SEO tools designed to enhance your online visibility. Among the market leaders is Yext, an online platform primarily offering listing management tools that help businesses claim citations in local directories and synchronize their business information for a consistent web presence. Their services also include review management and data insights.
In this article, we will analyze Obenan as the advised alternative to Yext, examining the advantages, disadvantages, and benefits of both platforms. While Yext also offers solutions for e-commerce and customer service, we will only focus on the local SEO tools.
Why Seeking a Yext Alternative?
While Yext can be a valuable tool for managing local listings efficiently, some businesses may explore alternatives due to certain limitations. These include not having ownership of the listings, lack of support from local SEO specialists, and a general absence of personalized, human interactions for addressing results, improvement strategies, or potential issues. Additionally, businesses might seek a more user-friendly dashboard and advanced features, such as enhanced review-gathering tools and greater automation options, which are crucial for optimizing local SEO efforts.
Whether you are a current Yext user or someone comparing local SEO software to find the best option, this article is here to help. Let's explore what Obenan can offer your business and compare it directly with Yext.
Obenan vs. Yext - Comparing Local SEO Tools, Services and Features
Let's start by examining the tools and features included in Yext and Obenan subscriptions.
To simplify the comparison, we have compiled all the key features of Yext and Obenan in the table below.
| Yext | Obenan | |
|---|---|---|
| Listings Ownership | You don't own your listings. You're locked in a continuos renting cycle. | If you decide to cancel the contract with us we release the listings and you can claim them. |
| Automatic Review Reply | ✔️ | Yes and it's fully customizable to your brand's guidelines and tone of voice. |
| Review Generation | ✔️ | ✔️ |
| Send Negative Feedback to Private Survey | ✖️ | ✔️ |
| Customer Support | General Customer Support | Local SEO Specialists that know Google's algorithm inside and out. |
| Number of Directories | 150+ | 130+ |
| Send Negative Feedback to Private Survey | ✖️ | ✔️ |
| Detailed reports | ✔️ | ✔️ |
| Sentiment Analysis | ✔️ | ✔️ |
| Dashboard | Outdated and difficult to use | User friendly and easy to comprehend |
| Business Action Plan | ✖️ | ✔️ |
| Dedicated Account Manager | ✖️ | ✔️ |
| Automated Google Posts | ✖️ | ✔️ |
| Ongoing Consultancy | ✖️ | ✔️ |
| Optimization calls | ✖️ | ✔️ |
| Keyword Research | ✖️ | ✔️ |
| Calls | ✖️ | Unlimited Calls |
| Automation | ✖️ | ✔️ |
| Local Pages | ✔️ | ✔️ |
| Task Reporting | ✖️ | ✔️ |
No Additional Fees - Listings Belong to You and Stay Active Even After Cancellation
Obenan: We believe in empowering our clients. Your listings are fully owned by you, even if you decide to cancel your Obenan subscription. You maintain full control and ownership of your listings at all times. There are also no extra costs or hidden fees. You only pay your subscription fee - nothing more. Always!
Yext: Your listings are essentially rented. If you cancel your subscription, you lose access to your listings, as continued payment is required to retain them.
Generate More Reviews and Re-direct Negative Feedback to a Private Survey
Obenan: Manage your online reputation and maintain control over your rating scores by creating review campaigns that redirect negative feedback to a private survey. This allows you to gather essential feedback for improvement without it being published online, ensuring a positive public image while still addressing customer concerns.
Yext: You can create URLs to gather feedback with Yext; however, the creation of dedicated campaigns that specifically redirect negative feedback to a private survey is not a feature of Yext’s service.
24/7 Personalized Support from a Dedicated Account Manager
Obenan: You'll receive personalized onboarding to master Obenan’s features and dashboard, with regular consultancy with your dedicated account manager to ensure ongoing success. Our 24/7 support team, composed of local SEO specialists, is also available to assist with any questions or issues.
Yext: For inquiries or questions, you will be assisted by a customer service representative that most often, doesn’t understand Local SEO.
User-friendly and Comprehensive Dashboard
Obenan: Obenan offers a straightforward dashboard that is easy to use and does not require pre-knowledge of local SEO to use. During our personal onboarding process we explain all features of the dashboard so you can even quicker make use of all the features and fill in all information correctly. All visualized data is self-explanatory and easy to digest as we aim to simplify complex data for everyone to understand.
Yext: Yext's dashboard, while comprehensive, may not be as intuitive or modern in its design as some users might prefer. It could require more detailed attention to fully navigate and utilize all available features effectively. This might lead to a learning curve for those unfamiliar with the platform.
Local SEO Optimization and Monitoring
Obenan: Our local SEO specialists regularly review and optimize your dashboard, ensuring all information is accurate and every feature is utilized for maximum success. Our team, composed of experts with proven local SEO experience, handles the complexities for you, making prior knowledge of local SEO unnecessary.
Yext: Without a dedicated account manager and support from local SEO experts, there is a risk of not fully leveraging the available resources, potentially due to a lack of local SEO or technical knowledge.
Recurring Automated Google Posts - Schedule Only Once, Automatically Repeat Forever
Obenan: Schedule your Google Posts once and have them automatically re-post monthly, ensuring consistent visibility with minimal effort. This strategy keeps your content active and engaging until you're ready to update it with new material. Posts can be created in bulk with our AI curating local seo friendly captions in your brand’s tone of voice.
Yext: Yext offers an automatic posting feature that allows you to schedule Google Posts in advance. However, the platform does not currently support recurring posts, which means you will need to manually schedule posts for each upcoming month. Captions need to be written manually for each post without the help of AI.
Why Obenan Is the Yext Alternative of Choice - Discover Our Unique Benefits
Claim Your Listings, Keep Them Forever!
You own your listings! Obenan will not charge a fee for keeping the listings active or for you to claim them.
24/7 Personal Customer Support
We value personal contact and a close relationship with our customers. From your first contact and onboarding to general or complex customer support questions, you will always be in personal contact with one of our lovely Obenan team members and local SEO specialists that are eager to help you!
Listings Stay Active, Also After Cancellation
Even if you decide to cancel your Obenan subscription, your listings stay active and will not be disappearing from the web.
No Hidden or Recurring Fees
With Obenan, you pay one subscription fee per location, either monthly or annually—no hidden fees or additional charges for listings. Regardless of how many active listings you manage, the subscription cost remains the same. This subscription gives you full access to all the local SEO tools in the Obenan Suite, ensuring that you have everything you need to optimize your local presence without any surprises.
Local SEO Experts Consultancy
Our dedicated local SEO specialists consistently review your dashboard to identify opportunities for further improvement. Along with your personal account manager, you’ll receive regular consultations to ensure you’re maximizing the value of your Obenan subscription.
Complex Data Simplified and Transformed Into Insightful Action Plans
Your time is valuable—don’t spend it deciphering complex data. We simplify data from your result statistics and customer reviews and transform insights into actionable, easy-to-understand recommendations. A 5-step action plan, based on sentiment analysis, provides impactful suggestions to help you enhance your service effectively.
