Platform guide
Google Business Profile is the business record used across Google Search and Maps. Start with the details that help someone recognize the right location and plan a visit.
FACTORY GIRL
Your questions
On Google
Your name, address, phone, categories and opening hours describe each location. Descriptions and holiday hours add useful detail.
In your Obenan setup
Holiday hours can be set for just the branches affected. We confirm which details your setup sends to Google.
On Google
Verified profiles can add photos, within Google's policies. Google decides which photo appears first.
In your Obenan setup
We confirm which photos your setup can send, and whether anything needs doing in your Google account.
On Google
Verified businesses can reply publicly. Google may check a reply before it appears.
In your Obenan setup
Reading reviews and publishing replies are set up separately. We confirm both for each location.
Read, draft, publish: three separate steps
Read the review
A review can be readable even where a reply can't be published yet.
Prepare a reply
A drafted reply is not published yet. It still goes through a connection allowed to publish.
Publish the reply
Your reply goes live on Google, sometimes after Google checks it.
On Google
Owners can add managers, so nobody has to share a password.
In your Obenan setup
Access to the right profile, and a check of who owns it. We then match your setup to your locations and the actions you want.
No. Search and Maps show the same Business Profile, so you look after one record, not two.
Beyond Google
Clear opening hours, address and contact details help people choose you. Through a supported connection, the same facts help AI agents understand your business.
Physical door
Search, maps and directories show your business details.
What each one shows can differ by country and account.
Your location
Where the visit happens.
Digital door
Is it open on Monday morning?
Understand your business
With a supported connection, an agent can read the facts you control. A directory listing alone does not reach every AI service.
Take a step toward a purchase
Where you switch it on, an agent can prepare a cart and hand the customer to your checkout.
Your shop and payment systems
Your system confirms products, availability, options, delivery, tax and the final amount. Checkout and payment happen here.
Obenan does not hold payment credentials, settle payments or act as merchant of record.
A checkout handoff is not a confirmed order. Your system confirms orders and their status.
Shared by both doors
Your name, address, opening hours and contact details.
These links open Google's help pages, which may be shown in English.
Next step
Confirm the Google locations and actions included in your current setup.
Agent purchasing is open to selected businesses for now. We'll look at your shop and payment setup with you and say what's possible.
Related reading
Page reviewed October 4, 2026.
