Obenan

AI review management

Take control of your online reputation

Reply in your voice, see what customers love and what frustrates them, and make what sets you apart clearer to people and AI assistants.

A smiling guest holding a bowl of fresh berries in a bright restaurant dining room

Live since 2023 with hospitality teams, from Michelin-starred restaurants to luxury hotels.

  • Rotana
  • Adina Hotels
  • Casa Rafols
  • Wagamama
  • Poke Perfect

On-brand replies

Reply to reviews in your brand voice

Obenan replies automatically to the reviews your rules cover, and prepares a draft for the ones that need a person to check.

Automatic replies cover the Google reviews your rules include, within an hour. Your team can always reply by hand.

Google review · 12:18

3 stars

“Good food, but we could not get a table outside and waited a while inside.”

The rule only answers 4 and 5 stars

Draft by Obi

“Thank you for coming by, and sorry you missed out on the terrace. It fills up fast at lunchtime. We hope to find you a table outside next time.”

Waiting for your teamObi drafted a reply. Edit it if you like, then press Reply.

Answered by your ruleAuto-reply rule: 4 and 5 stars with text · replies by Obi

  • 4 stars,Guest A“Lovely breakfast and a warm welcome. We would have stayed longer if the terrace had more space.”Replied automatically34 minutes after the review
  • 5 stars,Guest B“Great coffee and a friendly team. Worth the short wait for a table.”Replied automatically36 minutes after the review

Review intelligence

Understand how customers feel about every location

Obenan’s Emotion AI analyzes your reviews to show what customers love and what frustrates them, with suggested next steps online and on the ground.

Topics people talk about

Breakfast

A strength

How people feel

10% of mentions are neutral (14 / 138)

What drives it

Customers praise the pastries and eggs by name.

Words people use

  • pastries46
  • eggs31

What people wrote

  • “The breakfast is the reason we keep coming back.”

    5 stars,Google
  • “Breakfast here is worth the trip across town.”

    5 stars,Tripadvisor
Suggested next step

Feature the pastries in your Google photos and your next post.

Reviews from the sources you connect, such as Google, Tripadvisor and Facebook.

Explore more Emotion AI reports

Every report Emotion AI offers, for the same café.

Reviews and Average Rating Graph

Review volume and average rating over time.

4.04.254.54.755.00306090120AprMayJunJulAugSep4.04.254.54.755.00306090120AprMayJunJulAugSep

Rating Variance

How the average rating moved against the previous period, for each location.

Average ratingPreviousChange
Café, one location4.74.70%

Online Reputation

A satisfaction trend from 0 to 100, built from your reviews.

Satisfaction
April86 / 100
May87 / 100
June84 / 100
July88 / 100
August90 / 100
September91 / 100

Platform Overview

Rating, review count and the share of reviews replied to, per platform.

PlatformRatingReviewsReplied
Google4.734894%
Tripadvisor4.510871.3%
Facebook4.84156.1%

Rating Distribution Over Time

How the mix of one to five star reviews changes from month to month.

  • April64
  • May71
  • June88
  • July97
  • August93
  • September84

Reviews Rating Breakdown

Reviews per star rating, per location.

  • Café, one location497
1★2★3★4★5★
Café, one location1330108355

Replies Rating Breakdown

Replies per star rating, so unanswered low ratings stand out.

  • Café, one location427
1★2★3★4★5★
Reviews1330108355
Replies132788308

Review Velocity

Reviews this month against the previous month.

This monthLast monthChangeTotal
Café, one location8493-9.7%497

Keywords Performance Cloud

The words guests use and how often each comes up positive or negative. Open one to read the reviews behind it.

  • BreakfastPositive 118 · Neutral 14 · Negative 6
  • WelcomePositive 97 · Neutral 8 · Negative 3
  • LunchPositive 64 · Neutral 11 · Negative 9
  • TerracePositive 21 · Neutral 12 · Negative 34

Latest Impressions

An AI-written summary of what recent guests say, with the time it was last updated.

Guests love the breakfast and the warm welcome from the team. The most common wish is more room outside: several recent reviews mention waiting for a terrace table on sunny mornings.

Updated today, 07:00

AI Driven Action Plan

Suggested next steps from your latest reviews, ready for your team to review.

  1. Tell guests on your profile that the terrace fills early on sunny mornings.

    Suggested
  2. Keep the breakfast dishes guests praise most on the menu.

    Suggested
  3. Share the kind words about the welcome with the team.

    Suggested

Emotion AI reports depend on your plan and team permissions.

AI assistants

Help AI assistants understand your business

People now ask AI assistants where to eat, stay and book. Your reviews and replies are part of what those assistants can draw on.

For your team

Connect your own AI assistant through MCP and ask what your customers are telling you. Each answer shows the reviews behind it.

ChatGPT
Obenan connected

Obenan AIWhat do customers love most about us?

Customers love the breakfast most, with the warm welcome close behind.

From your reviews

Breakfast: 118 positive mentions, more than any other topic.

From your reviews

Welcome: 97 positive mentions and only 3 negative.

What customers wrote

  • “The breakfast is the reason we keep coming back.”5 stars,Google · Breakfast
  • “The team made us feel at home.”4 stars,Facebook · Welcome
Ask anything...
Obenan AI

Answers come from your Emotion AI reports in Obenan.

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Nusr-Et

Customer story

Why Nusr-Et works with Obenan

“The Obenan team feels like an extension of our own. They provide expert advice on reputation management, digital presence and analytics.”
Deniz, CMO of Nusr-Et

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Ready to improve your online reputation? Let’s talk

Tell us about your locations. We’ll show you replies in your voice and what Emotion AI finds in your own reviews.

Request a demo

We’ll be in touch to arrange your demo.